Krissie Steen · Premiership coach · Founder of CoachEngine · Speaker
Engineer
the outcome.
Four premierships at three clubs. 39 wins from 40. 26 players onto AFLW lists. Coach of the Year three times. I built the system that did it. Through CoachEngine, I build it into any team that has to win with the hours it has.
Time is the one variable every coach controls.
Who I am
Sixteen years.
Predictable under pressure.
I have coached for 16 years. My first AFL role was in performance analysis at the GWS Giants men’s program, the first woman in that football department. I was opposition coach for the Western Bulldogs women’s program before the AFLW began. I went back to the Giants as an AFLW assistant coach, with a year-long mentorship inside the men’s program. I was selected as one of six women nationally for the 2019 AFL Women’s Level 3 High Performance cohort. I hold a Master of Education in Sport Coaching.
Before football I was a professional actor for ten years, then a carpenter. I learned the game from scratch, so I had to break it into pieces to teach it. I still coach that way.
I spent years looking for the secret the AFL clubs had. There is no secret. They have more money and more hours. So I found my edge in time.
4
Premierships · 2017 to 2022
3
Clubs · three maiden flags
2
Undefeated seasons · 39 wins from 40
26
Players progressed to AFLW lists
Programs
- AFLW assistant coach, GWS Giants
- Performance analyst, GWS Giants men’s program
- Opposition coach, Western Bulldogs women’s program
- Selected as one of six women nationally for the 2019 AFL Women’s Level 3 High Performance cohort
- Master of Education (Sport Coaching)
Honours
- Coach of the Year 2017, 2018 and 2020
- South Adelaide’s first senior flag in 54 years
- North Adelaide’s first undefeated season since 1914
- 50 Most Influential People in South Australian Football (2020)
The problem
Never enough time.
Every program I have coached in had the same limit. Hours.
You can’t buy more. You can stop wasting the ones you have.
The solution
Time is a weapon.
My players were semi-professional. We trained two nights a week and played every weekend. I couldn’t add sessions. There were no hours left to take from sleep, family or work. So I built a system that made every minute count. It won 39 games from 40. Knowing where your minutes go is a bigger edge than having the best player in the competition on your list.
The system
Identify. Engineer. Measure.
01
Identify
Where you are now. Where you need to be. The gap is the plan.
02
Engineer
Create drills, environments and education to transfer your vision into performance.
03
Measure
Reflect and adapt. Measure and adjust. Create analysis systems specific to your plan.
Who it’s for
Built in football.
Works wherever the hours are short.
The system is built for any oval, stadium, work site, office, or room, where hours are short and your standards are high.
What I do
Sport and coach development
The same system I used for my players, I now use to develop other coaches and leaders.
Women in male-dominated industries
Twenty-two years on the tools has led me to use the same system to develop women in male-dominated industries.
Workshops for clubs, leagues and programs
I build the system into your program with your coaching staff.
Speaking
Workshops and keynotes.
Contact me to discuss how I could help you.
Speaking
The Time You Don’t Know You Have
- 20 October 2026Workshop · Women in Sport Summit, Adelaide Oval
I was a professional actor for ten years before I coached. I know how to hold a room.
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